Roles
Illustrator
Concept Designer
Illustrator
Concept Designer
When I worked for C&C Group in 2020, they wanted to launch a new campaign which celebrates diversity and inclusion within the business, specifically aimed at employees. I designed this concept, and used vectors in Illustrator to create a large graphic of a crowd of people from all walks of life.
C&C Group is a drinks distributor, so the illustration contains nods towards the industry (e.g. the grapes and apple branches), as well as people wearing different uniforms typically seen within the business.
The illustrated hearts and rainbow flags highlight the companies inclusivity. And the colours, expressions and interactions represent the company ethos of 'joy'.
Another project I worked on for a company under the C&C Group umbrella was the redesign of the Matthew Clark trade brochure.
After the impact of COVID-19, Matthew Clark wanted a fresh new look for their trade brochure, which showcases the best drink deals of the month. I designed this tile-based concept, which allows the company to easily shuffle deals each month, whilst keeping a strong, consistent look that highlights products in their drinks range. Each month, the colour palette is changed to match the season.
The project also included designing an accompanying flyer to send to customers with the December colour theme.
Have an illustration or graphic design project you'd like me to work on for your business?
